About us

Welcome to the fast-paced and rewarding world of George, exclusively at Asda, where we have led the changing face of British fashion over the past decades, and we are now one of the largest fashion retailers in Britain.

Launched in 1989, George is now sold in over 580 stores and through George.com with over 2m customer transactions per week combined.

George is a household name and has built up a reputation for quality, style and value. We strive to save our customers money and to offer the best value, affordable and inspirational clothing for their family. To demonstrate our continued commitment to providing affordable quality clothing, that is made to last, we launched the first 100 days satisfaction guarantee on all of our George school uniforms. In 2010 this was extended to all of our clothing.

At George we respect the importance of our select and talented worldwide supply base. To support both our suppliers and our George UK office, we have the benefit and support of our in country offices, which are based in Bangladesh, Turkey, China and India.

As a business we recognise the importance of ethical sourcing and protecting the environment, and we always aim to do the right thing. To meet our commitment, we employ a team of ethics specialists, both at our headquarters in the UK and on the ground in the countries where our clothes are produced. Their role is to ensure continuous progress towards our goals, including monitoring results of independent audits.

When our customers choose George products, it’ is important that they know they are not only getting unbeatable quality and value for money, but that this doesn’t come at an unacceptable cost to workers. How we treat the people that produce our clothes is a fundamental part of how we do business.